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Privacy Policy

Effective Date: September 30, 2021


This Privacy Policy describes how the Cayton and its parent company, ShareWell (collectively referred to as “the Cayton,” “we,” us,” or “our”) collect, use, and disclose your personal information. This Privacy Policy applies to the Cayton website, museum space, community programs, membership program, classes, camps, social media pages, and other in-person or virtual programming and events, donations to the museum, and any communications we may send you (collectively, our “Services”). The words “visitor,” “user,” “you,” and “your” mean visitors to the Cayton, and users of this website or our other Services.


This Privacy Policy, along with our Terms of Use, which are incorporated by reference in their entirety, constitutes a legally binding agreement between you and the Cayton that conditions your interaction with the Services, where and as permitted by applicable law. Please read this Privacy Policy carefully before submitting Personal Information (as defined below) to us. We reserve the right to terminate or limit your access to the Services. To the extent permitted by applicable law, you consent to the use of your personal information as described in this Privacy Policy each time you use our Services.




We collect information when you interact with us at the Cayton, online, or on a mobile device, for example, when you visit our website, museum, or social media pages, or when you email us, or sign up for a membership. The type and amount of information we receive about you depends entirely on how you use our Services. For the purposes of this Privacy Policy, “Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could be reasonably linked, directly or indirectly, with a particular consumer, device or household. It does not include de-identified or aggregate information, or public information lawfully available from governmental records.


We may collect the following categories of Personal Information from or about you:


  • Personal Information you provide to us: We collect the Personal Information you provide when you choose to contact us, buy tickets, or make a donation, register for programs or events, sign up for a membership, subscribe to receive updates or promotional materials, or submit any other online or physical form. This may include Personal Information, such as your name, email, address, phone number, payment information, and other information necessary to process your request. Your disclosure of this Personal Information is voluntary. However, if you choose not to provide the requested Personal Information, you may be unable to access the Services in question.


  • Information about your use of our website: We employ third-party services, such as Google Analytics, to passively collect general user information so we can calculate how many visitors come to our website online or on a mobile device, how they find us, and how they interact with our services while there. We use this Personal Information to help us make the website more responsive to your needs. Such Personal Information may include IP address, location information, type of device, platform-related information, and browsing history.


  • Photographs inside the Cayton: From time to time, we engage third-party service providers to photograph activities and exhibits at the Cayton, which may include photographs of guests of all ages visiting the Cayton. We may also occasionally allow third-parties to take photographs at our museum for their own marketing purposes in connection with the Cayton’s offerings. If you wish to not be photographed, you may opt out when you purchase your ticket or at any point during your visit by speaking to a Guest Services staff member. On occasion, we may provide visitors with their photographs via email, at which point they will be given the opportunity to consent to our use of such photographs in social media campaigns and fundraising materials.




Generally speaking, we use Personal Information to provide, improve, and develop our services, to communicate with you, to make you aware of Cayton promotions, and to protect us and our users. The Cayton collects and processes your Personal Information for the following purposes:


  • Communicating with you: We may use your Personal Information to communicate with you, process your requests or orders, and to inform you about our policies and terms. If you do not want to receive such emails or telephone calls from us, please contact us at


  • Informing you about events, programs, content, or services that may be of interest: We may use Personal Information to send you Cayton marketing communications; for example, we may periodically send you emails about new Cayton services, content that may be of interest to you, discounts, special promotions, or upcoming events. If you do not wish to receive such emails in the future, please contact us at, or click the “unsubscribe” link on any promotional email you receive from us. Please note that if you decide to opt out of receiving promotional emails, we may still send you non-promotional communications regarding your existing membership, orders, or requests.


  • Providing, improving, and developing our services: We use your Personal Information to help us provide, improve, and develop our Services. This includes designing our museum offerings, processing transactions you request (e.g., provisioning tickets, processing donations), and putting on events and programs. This also includes using aggregate, non-Personal Information for purposes such as data analysis, research, and education. The information we receive allows us to tailor our offerings, improve your online experience, educate and inform you, and customize our services.


  • Promoting safety and security: We use your Personal Information to pursue our legitimate interest in helping verify users and user activity, as well as in promoting safety and security, such as by monitoring fraud, investigating suspicious or potentially illegal activity or violations of our terms or policies, protecting our rights, or pursuing available remedies.


  • Marketing and including in fundraising material: We may use Personal Information, only with your permission, to be included in our social media campaigns and fundraising materials.


  • Processing your donation: We may use your Personal Information to process your donation.


  • Enforcing legal requirements and terms: We may use your Personal Information to fulfill our legal obligation under applicable law, regulation, court order, or other legal process, such as preventing, detecting, and Investigating security Incidents and potentially Illegal or prohibited activities; protecting your, our, and others' rights, property, and safety; confirming your Identity; enforcing any agreements with you; and resolving disputes.




We may disclose Personal Information we collect to the following categories of third parties:


  • Vendors and Service Providers: We use third party companies to help us provide our Services to you, including to process payments, to photograph our events and exhibits. Some of these companies are given access to some or all of the Personal Information you provide to us. These companies are contractually restricted from using your Personal Information in any manner other than in helping us to provide you with the Services available from the Cayton.


  • Corporate Affiliates and Corporate Business Transactions: In the event of a merger, reorganization, acquisition, joint venture, assignment, spin-off, transfer, or sale or disposition of all or any portion of our organization, we may transfer any and all Personal Information to the relevant third party. You acknowledge that such transfers may occur, and in that event such third party may continue to use your Personal Information as set forth in this Privacy Policy.


  • Other Businesses or Institutions: We do not sell Personal Information to non-affiliated third parties.


  • Legal Compliance and Security: In certain special cases, we may disclose your Personal Information when we have reason to believe that disclosing this Personal Information is necessary to identify or contact you, or bring legal action against someone who may be causing injury to you, the Cayton, or someone else. We may disclose your Personal Information when we believe the law requires it, in response to any demand by law enforcement authorities in connection with a criminal investigation, in response to civil or administrative authorities in connection with a pending civil case, governmental authorities or administrative investigation, in connection with an investigation conducted by the Cayton, and/or to protect our interests and legal rights, such as through responding to subpoenas and defending litigation.



“Cookies” and “pixels” are small data files stored on your computer. We place a unique identifier in the cookie and use the cookie to connect your computer with the information we store for you in our database. Some examples of the data we store in our database from cookies include your account preferences, items added to your shopping bag, pages accessed, and previous visits to our site. Through cookies, pixels, and similar technologies, we may alert you to new areas that we think might be of interest to you when you return to our site, record past activity at our site, or customize webpage content. Some of these cookies remain on your browser and allow the installer of the cookie to track you over time and across the Internet. A cookie does not identify you personally, but only identifies your browser.


Many browsers maintain a default setting to allow cookies. You have the ability to modify this setting so as to decline cookies. The “Help” tab on your toolbar may guide you to the settings for your browser that will allow you to change your browser settings with regard to cookies. If you decline cookies, your use of our website may be impaired.


Cookies by third parties: You may also encounter cookies on our website that are placed by third parties. This Privacy Policy does not apply to the cookies, applications, technologies, or websites that are owned and/or operated by third parties, or such third parties’ practices. To understand how third parties use cookies, please review their privacy and cookie policies.




Our website and social media pages may contain links to or the ability for you to access third-party websites, products, and services. We are not responsible for the privacy practices employed by those third parties, nor are we responsible for the information or content their products and services contain. This Privacy Policy applies solely to Personal Information collected by us. We encourage you to read the privacy policies of any third parties before proceeding to use their websites, products, or services.




Our website is intended for use by parents, teachers, and other adults. We do not knowingly collect or maintain personal information from any child under the age of thirteen (13) on our website without the express written consent of the child’s parent or legal guardian. If we learn we have received such information, we will delete that information as soon as possible. If you believe we have collected personal information from or about a child under the age of 13 without the appropriate authorization, please contact us at or 424-416-8320.


As described above under “Categories of Information We Collect,” we occasionally employ third parties to photograph activities and events at the Cayton, which may include photographs of guests under the age of 13. If you wish your child not be photographed, you may opt out when you purchase your ticket or at any point during your visit by speaking to our Guest Services staff. We will obtain your permission prior to using photographs in any fundraising and marketing materials.




We have implemented reasonable physical, technological, and organizational safeguards and security measures designed to protect your Personal Information against the loss, misuse, or unauthorized access or disclosure of your personal information under our control. The security of your data is important to us, but please be aware that, despite our efforts, no security measures are perfect or impenetrable. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.


To the maximum extent allowed by applicable law, you agree and acknowledge that the Cayton will not be liable or responsible if any information about you is intercepted, accessed, and/or used by an unintended recipient. If you have reason to believe that the security of your communications or Personal Information has been compromised, please notify us immediately using the contact information below.




We will only retain your Personal Information for as long as it is necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.




We may periodically change this Privacy Policy. Any non-material changes will take effect immediately upon posting of an updated Privacy Policy. For any significant changes to the Privacy Policy, we will provide you with a prominent notice of such changes on the website prior to the "effective date" at the top of the Privacy Policy. To the extent permitted by applicable law, your continued use of our Services after the effective date of such notice means that you accept the revised Privacy Policy. We will continue to be able to use Personal Information in accordance with the Privacy Policy under which the Personal Information was collected.


California Shine The Light


California Civil Code Section 1798.83, also known as “Shine The Light” law, permits California residents to annually request information regarding the disclosure of your Personal Information (if any) to third parties for the third parties’ direct marketing purposes in the preceding calendar year. We do not share your Personal Information to third parties for the third parties’ direct marketing purposes

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